How To Collect Customer Feedback Sessions Asynchronously And Save Time

Doing user interviews is a massive part of being a product manager and collecting feedback is a tedious process. Collecting customer feedback, referencing any bugs and lodging needed improvements can take alot of time! Unless you do it asynchronously...

What Is Customer Feedback Analysis?

The customer feedback analysis breaks down or investigates customer input and distinguishes the client's valuable information.

According to a Microsoft study, 52% of individuals worldwide accept that organizations need to focus on client feedback. So organizations or entrepreneurs have to give extraordinary importance to feedback analysis. Getting client feedback is the initial phase, and analyzing them is the next step.

Most organizations gather an enormous amount of client's input, and however, many don't utilize it to improve their product or service. Expert study says that 56% of the users stop their product or service due to poor user experience. Incorrect customer feedback analysis will lead to poor user experience.

Perhaps feedback analysis is the most basic and crucial step whenever you have gathered your client's recommendations. Correctly doing feedback analysis is essential for your organization's development. As per an expert study, 32% of customers will now walk away if they had one bad experience with the brand. In this article, let's discover more in detail about the feedback analysis. Let's get started.

Benefits of Effective Feedback Analysis

1. Build Business Growth

Listening to customers' voices and analyzing feedback can increase success rates by 15% to 20%. Customer feedback analysis will improve customer retention.

2. Enhances Customer Experience

Net Promoter Score is the metric to measure customer experience. Businesses that are genuinely listening to customers and addressing their most significant concerns will positively impact the Net Promoter Score.

3. More Solid Customer Experience

Listening to the user's voice will create a better user experience over the long run; You can implement the right change at the right time. Analysis of the feedback will provide you faster insights on where to improve your product or service. You can enhance your application even from positive feedback and negative feedback.

4. Helps You Improve Your Products/Services

Accurate feedback analysis will assist in the software development process. So you can build better products or services that will be acknowledged by your clients.

Difference between the Insightful & Non-insightful Data in Customer Feedback

All customer feedback is not valuable for your business. The customer inputs are categories into insightful and non-insightful data. The non-insightful data are the data that you already know about the error on the product or application. The information that is not conscious of the development team or the information that requires action.

Example: Feedback report says 90% of the app users are not happy with the usability. This kind of data is known as insightful information. From this visitor input, the development team can proceed to resolve the issue. There are three kinds of insights that you can get from client input examinations.

  • Data that requires action and critical thinking
  • Data required for validation but does not require any actions
  • Data or information that help you reexamine your technique or strategy

The above points help you get a better understanding of the insightful and non-insightful data.

Ways of Analyzing Feedbacks

There are various approaches to collect customer feedback and analyze them. The most important thing is exploring and implementing client suggestions. By analyzing the client feedback, you can understand which information to consider and which data to be neglected for product/service improvement. Because not all the client's information will provide a positive impact, some of the data will negatively impact your operations. For example, Twitter's most recommended feature is an edit button. But the CEO of Twitter has information that the edit feature will miss lead the user. Similarly, you have to analyze the user inputs that work for your business.

Invest In The Customer Insights Software

There is numerous software available on the market to track and analyze customer data. BugReporting provides text analysis to make actionable information after data mining from various user's information. Some of the benefits of investing in customer insights software include;

Quick Installation - The installation of feedback software can be done in no time. You can integrate the BugReporting software with the website or apps with few clicks. It doesn't require any coding knowledge or no need for a software programmer for integrations. In a short duration, you can integrate the application and begin gathering the user data. It is an added advantage for the business that prioritizes a quick turnaround.

Low Maintenance Costs - The solution comes with the latest updates and more integration with many work-related tools like Slack, Jira, Trello, WordPress, Webflow, and many more. You can take advantage of the solutions that provide automatic updates on their software. You no need to invest in buying new software to grow your business.

Facilitates Enormous Integrations - Right feedback analysis solution helps you to work on the real-time online dashboard. The feedback is directly shared with the relevant members with the favorite work software like Jira, Trello, and more. The team can easily access and retrieve the information whenever they need it.

Access to Reliable Information- the software allows you to work with unbiased and reliable real-time data. The manual assessment of feedback is difficult due to the large volume of feedback, and it is made easy with the consumer insights software. You can quickly identify the high priority bugs and actionable information from the client feedback database.

How to Analyze Qualitative Customer Feedback

Let's understand the difference between quantitative and qualitative feedback. The quantitative data are numerical results; it involves the website traffics, number of clicks, behavior, etc. Simultaneously, the qualitative data provides more descriptive and explanatory information from the product user, including bug reporting, errors, new feature suggestions, open comments, and more. Both the data look variant, but they are interdependent.

The Quantitative Feedback of websites or apps are obtained online through the Customer Satisfaction Score (CSAT) survey, Net Promoter Score (NPS), and Customer Effort Score (CES).

In Qualitative Feedback, you can understand the root cause (Why) from both the positive and negative feedback. You can get a better user experience, which makes customers happy or unhappy why users feel bad about it. The development team can start working on the data to resolve the customer-facing bugs. Start collecting qualitative customer feedback through surveys, social media, and online reviews.

Using BugReporting software, you easily collect qualitative feedback from the client faster on the website or mobile apps. The application allows the website visitor to record their feedback. These recordings are auto-synced to work tools like Slack, Jira, and more. This kind of community is known as async communication (The two more individuals exchange their information without immediate response). Another important factor in the feedback analysis is follow-up. The system will auto-notify when the issues/bugs are resolved.

Asynchronous communication has three significant benefits for customer feedback collection and customer service.

1. It Provides Customer Control- the user of your website doesn't need to wait for the support representative to respond through chat or call online. They can record the website's errors or defects, add their comments, and highlight them with the BugReporting tool.‍

2. Keeps Entire Customer Records - All the user interaction data is stored on the system. The customer communicated web queries, recordings, texts are stored safely with the support of software.

3. Costs Effective - The customer service team has to answer the user queries in synchronous communication; for that, businesses need to hire employees. By implementing tools like the BugReporting tool makes the commission with the user become easy. The software comes with a simple code that integrates with the website or apps and can customize the feedback button. The website visitors can click the feedback button and start recording and commenting on the defect and submitting it. It directly reaches the relevant team.

Customers need to feel that they're being listened to. If the business does not hear the customer's voice, it will have negative impacts. A company that listens to the customer's reliable information can increase profits by 25-125%.

With customer feedback software (BugReporting), you can streamline the visitor feedback without any meetings. It would be best if you worried about the odd hrs clients calls. Collaborate with your visitor with the asynchronous team. The software collects all the information from the customer that helps you resolve the website or application errors. BugReporting software closed-loop feedback solution. Once the website problems are resolved, it automatically notifies the user who raises the ticket; this makes customers happier.


Customer feedback is the feature of your business operations. The analysis of the users' feedback will help you understand what is liked by the customer and understand the users’ dislikes from the negative feedback. From the negative or defect report, you can make the right changes on the website or mobile application at the right time; this will minimize the bounce rate on the website and uninstallation of the app.

90% of consumers read online reviews before using a brand or visiting a business. Measure client satisfaction with automated feedback like BugReporting. Making the right decision with the client inputs will drive many client referrals, enhance customer loyalty, and boost business profitability. Request BugReporting today and learn how to gather, analyze feedback, and thrive your business today!

Vaibhav Namburi

I'm the Founder of BugReporting. I've helped build multiple multi-million dollar companies and I love approaching Start Ups through product-lead growth