Your website needs to work like it was planned to when you initially constructed it. Otherwise, site visitors will lose trust in your brand, directly impacting the inbound leads and revenue. According to statistics, 4% of users will reach out the support if they face poor UX, and 91% of individuals leave the websites without raising complaints about the poor experience.
Website QA (Quality Assurance) is a process of testing the website or web application to find flaws, defects, blunders that might not have noted during web development or web design before launch. It is referred to as QA testing. QA ensures a better User Interface (UI) and User experience (UX ) while utilizing a web application or website. Quality Assurance is an integral part of the development process.
The project team has to invest time and money to deliver high-quality applications to the user. The budget and time frame depends on the project complexity and specification. QA may require up to 50% of the budget.
For a successful QA for the website, you need to perform different test phases to ensure the quality of the application. This process is referred to as the QA process flow. Quality assurance involves the following test phases.
Requirement Testing - QA analyzer will compile the application with the client pre-requirements lists and evaluate the website or application. The required testing is necessary throughout the development cycle to ensure that the development team meets the product's objective or application/website.
Design evaluation Test - This testing is done to ensure the appearance of the app or website. The tester will test the look and feel of the developed application with the proposed layout and design. Design testing involves mobile-friendly tests and browser testing.
Functionality Test - In the functionality test, both the user interface and the UX application are tested. It is the final step in quality assurance.
In this test process, all the features, functionality, links, and buttons are checked. The app is tested across various browsers (Google Chrome, Bing, Firefox, and Internet Explorer) to ensure the end-user doesn’t have any difficulty using different browsers. Website tested for cross-device compatibility (including desktops, laptops, tablets, and mobile devices).
Regression testing, integration tests, performance testing, security tests, crowd tests, compatibility tests, cross-device testing, content tests, database tests, interface tests, and usability tests are the other types of testing or techniques. The QA analysts or development engineers performed them to ensure the quality of the application or website.
The first and foremost thing is communication. As working in the team, each member of the team has a clear objective about the development. They should not have doubts on their minds while beginning the development.
Individual effort can create changes in the desired output. Make sure the design of the application is clear among the teammates. Better communication among the different teams will have open doors for valuable suggestions, brainstorming ideas, unique and innovative thoughts. Regular meetings and idea exchange will help you to achieve better results.
For online marketing, content on the website is a crucial factor. The website or application should not have thin content ( the content irrelevant to lack of readability). The content has to be unique, interactive, readable, and easy to understand.
Here, you evaluate your site’s content. This test will be more helpful if you have already defined your audience. According to HubSpot, 55% of the website visitors spend less than 15 seconds on the website. The high-quality content will engage the visitors to spend a longer time on your website. The general content writing practices you have to incorporate for better results:
Check all the Dropdowns, buttons, checkboxes, input fields, and forms
Are working correctly on the website. Ensure the forum submission is directed to the appropriate person. Check your website’s proper navigation. Example:
home page >> categories >> product >> add to cart / add to wishlist >> checkout
Check the internal links, external links, and fix all the broken links on the website.
Internal links are the links that are directed to the same website (different page). Make sure the link is appropriately directed to the expected page.
External links are links that take you to other website pages. These are also known as outgoing links.
Check Email links; these are the links used to send email messages to the admin.
Ensure there are no broken links on the website. The broken-like pages are no longer available, or the webpages have moved without redirects. If you click the link, you will find the 404-page errors (These pages are known as broken links pages)
Validate all the fields in the forms. Web forms are most commonly used on the website. Perform forms functional testing and ensures the user inputs are properly captured with any loss or incorrect information.
Test your website page is rendering for different browsers, including Chrome, Opera, Safari, Firefox, Internet Explorer, etc. Check your mobile-friendliness of your site.
Ensure the site properly works on different Operating Systems (OS) like Windows, iOS, Android, Linux, etc. Make sure the website works on other browsers, OS, networks, and their versions.
Check the SSL (security measures) for your website. Ensure the page loads appropriately for non-secure pages HTTP:// to the secure pages of HTTPS:// and vice versa for the page visitors.
You can’t submit a website without cookie testing. You need to enable and disable cookies of the website for the appropriate website running. Erase treats and checks their effect on application security. Ensure the cookies are Encrypted.
Optimize your website search engine optimization friendly. Make the URL structure user friendly. Ensure the Title Tag and Meta Descriptions are available. Digital marketer can rank SEO optimized websites quickly and easily on Google SERPs.
Suppose your website is an E-commerce website or online store. Ensure the online store functionalities work correctly and have a secure transaction.
What tools can you use for your website QA?
Automated software performs the QA process rapidly and more accurately. Various testing tools are available to audit your website. Here are some of the paid and free software for your website audit.
BugReporting, CrossBrowserTesting, Ranorex Webtestit, Chrome's Dev tools, TestRail, Selenium, Google Search Console Tools, Screaming Frog SEO Spider, Window Resizer, CloudQA, SEOptimer, Ahrefs, SEMrush, Google Analytics, and Mobile-Friendly Tests, etc.
It is essential to test your site regularly for a better-performing website for the visitors. Fix the bugs and defects encountered. QA is a necessary process to neglect bugs after product launch. QA allows you to detect bugs in early-stage and enhance better customer satisfaction. Instead of manual testing, implement automated testing tools to perform the Quality assurance check rapidly and accurately. The QA is an essential factor for a better performing website, which will reduce the bounce rate and improve the conversion rate.